A
-
Alignment
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
B
-
Belief
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
-
Brand Equity
The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
-
Brand export performance
Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
-
Brand Performance
Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
-
Brand Skill
Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
-
Business Model Adaptation
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
C
-
Cognitive Mapping
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Cognitive phenomenological analysis
Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
-
Communication Channels
The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
-
Competitive Advantage
Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
-
Competitive Intensity
The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
-
Consumer Behavioral Intentions
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
-
Cooperative Marketing
Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
-
Corona crisis drivers
Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
-
Corporate Governance Mechanism
Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
-
Customer Experience
Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
-
Customer Intimacy
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
-
Customer Loyalty
Exploring the Effect of customers’ perception toward company’s efforts to transact knowledge with customers on Word of Mouth
(The Case of Iran’s Banking Industry) [Volume 19, Issue 44, 2020, Pages 42-67]
-
Customer-Oriented Indicators
The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
-
Customer Relationship Management
Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach [Volume 19, Issue 41, 2020, Pages 59-78]
-
Customer to customer interaction
The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
D
-
Data mining Approach
the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
-
Delphi technique
Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
E
-
Early internationalization
Model Presentation of Early Internationalization of Small and Medium Enterprises [Volume 19, Issue 42, 2020, Pages 87-108]
-
Effective factors
Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
-
Enviromental antecedent
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
-
Environmental Stimuli
Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
-
Export
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
F
-
Faster Diffusion
The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
-
Future Orientation
The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
G
-
George method
Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
-
Grounded theory
Presenting a Marketing Mix Model for Development of Tourism Industry in Iran [Volume 19, Issue 41, 2020, Pages 119-136]
-
Grounded theory
Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
-
GT
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
I
-
ICT industry
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
-
Information and Communication Technology
The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
-
Instagram
the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
-
International Joint Venture
Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
-
Inter-organizational cohesion
A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
-
Interpretive Structural Modelling (ISM)
Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
L
-
Lived strategist experience
Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
M
-
Marketing strategy
Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
-
Meta-synthesis
Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
-
Multi grounded theory
Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
N
-
New Insurance Services
Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
O
-
Oilseed Extraction Industry
Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
-
Online Shopping websites
The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
-
Organizational Antecedents
Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
-
Organizational enablers. Environmental context
Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
P
-
Place Branding
the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
-
Post-purchase dissonance
Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach [Volume 19, Issue 41, 2020, Pages 59-78]
S
-
Self-Brand Connection
The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
-
Shopping Experience
Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
-
SMEs
Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
-
Social Media Marketing Tools
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Social risk
The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
-
Soft system methodology
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Startup Businesses
Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
-
Store Brand
Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
-
Store Brand Competitiveness
Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
-
Strategic Management
Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
-
Strategic Orientation
The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
-
Strategy
Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
-
Strategy Implementation
Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
-
Sustainable entrepreneurial orientation
Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
-
Systematic Literature Review
Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
W
-
West Azerbaijan Province
Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
-
Word-of-Mouth
Exploring the Effect of customers’ perception toward company’s efforts to transact knowledge with customers on Word of Mouth
(The Case of Iran’s Banking Industry) [Volume 19, Issue 44, 2020, Pages 42-67]
-
Word of mouth Marketing
The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
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