Keyword Index

A

  • Alignment Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]

B

  • Belief Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
  • Brand Equity The effect of point of purchase advertising on the consumer purchase intentions by mediating of brand equity [Volume 19, Issue 41, 2020, Pages 101-119]
  • Brand export performance Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
  • Brand Performance Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
  • Brand Skill Analysis of Brand Skills Pattern on Brand Performance in Corporate Steel Exchange [Volume 19, Issue 42, 2020, Pages 39-62]
  • Business Model Adaptation Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]

C

  • Cognitive Mapping Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
  • Cognitive phenomenological analysis Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
  • Communication Channels The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
  • Competitive Advantage Developing E-Retailers Ethics Model and its Impact on Retailer Image and Competitive Advantage [Volume 19, Issue 41, 2020, Pages 39-58]
  • Competitive Intensity The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
  • Consumer Behavioral Intentions Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
  • Cooperative Marketing Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
  • Corona crisis drivers Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
  • Corporate Governance Mechanism Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
  • Customer Experience Framework for Explaining the Role of Social Media in Customer Experience Management for Hoteling Industry: Systematic Literature Review [Volume 19, Issue 43, 2020, Pages 13-39]
  • Customer Intimacy Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]
  • Customer Loyalty Exploring the Effect of customers’ perception toward company’s efforts to transact knowledge with customers on Word of Mouth (The Case of Iran’s Banking Industry) [Volume 19, Issue 44, 2020, Pages 42-67]
  • Customer-Oriented Indicators The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
  • Customer Relationship Management Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach [Volume 19, Issue 41, 2020, Pages 59-78]
  • Customer to customer interaction The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]

D

  • Data mining Approach the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
  • Delphi technique Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]

E

  • Early internationalization Model Presentation of Early Internationalization of Small and Medium Enterprises [Volume 19, Issue 42, 2020, Pages 87-108]
  • Effective factors Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
  • Enviromental antecedent Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
  • Environmental Stimuli Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
  • Export Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]

F

  • Faster Diffusion The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
  • Future Orientation The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]

G

  • George method Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
  • Grounded theory Presenting a Marketing Mix Model for Development of Tourism Industry in Iran [Volume 19, Issue 41, 2020, Pages 119-136]
  • Grounded theory Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
  • GT Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]

I

  • ICT industry Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]
  • Information and Communication Technology The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
  • Instagram the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
  • International Joint Venture Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]
  • Inter-organizational cohesion A Coherent Approach to Internal Proponents of Successful Strategy Implementation and Prioritization: A Mixed Study [Volume 19, Issue 42, 2020, Pages 130-151]
  • Interpretive Structural Modelling (ISM) Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]

L

  • Lived strategist experience Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]

M

  • Marketing strategy Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
  • Meta-synthesis Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]
  • Multi grounded theory Conceptualizing Business Model Adaptation and Its Environmental Antecedent in the ICT Industry [Volume 19, Issue 41, 2020, Pages 13-37]

N

  • New Insurance Services Investigating the effect of intimacy in shaping the behavioral intentions of insurance customers towards new services: The mediating role of belief and attitude [Volume 19, Issue 43, 2020, Pages 171-196]

O

  • Oilseed Extraction Industry Presenting a Strategic Control Model in The Oilseed Extraction Industry [Volume 19, Issue 43, 2020, Pages 41-63]
  • Online Shopping websites The impact of customer to customer interactions on Customer-Oriented Indicators for online shopping websites [Volume 19, Issue 42, 2020, Pages 64-85]
  • Organizational Antecedents Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
  • Organizational enablers. Environmental context Developing a model of requirements for the implementation of coopetition strategies [Volume 19, Issue 44, 2020, Pages 69-97]

P

  • Place Branding the effective features of creating place brand in Instagram: data mining approach [Volume 19, Issue 44, 2020, Pages 120-146]
  • Post-purchase dissonance Designing a Customer Relationship Management Model with a Post-Purchase Dissonance Reduction Approach [Volume 19, Issue 41, 2020, Pages 59-78]

S

  • Self-Brand Connection The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
  • Shopping Experience Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
  • SMEs Evelopment of Export Readiness Evaluation Pattern for Iranian Small and Medium Size Enterprises [Volume 19, Issue 41, 2020, Pages 79-100]
  • Social Media Marketing Tools Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
  • Social risk The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]
  • Soft system methodology Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
  • Startup Businesses Designing the alignment model of social media marketing tools and goals. [Volume 19, Issue 43, 2020, Pages 120-148]
  • Store Brand Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
  • Store Brand Competitiveness Designing a store brand competitiveness model based on environmental stimuli In chain stores [Volume 19, Issue 44, 2020, Pages 13-40]
  • Strategic Management Analysis of Phenomenological Experiences of Strategic Management in Iranian Customs [Volume 19, Issue 44, 2020, Pages 172-197]
  • Strategic Orientation The Effect of Future Orientation on Entrepreneurship and the Moderating Role of Competitive Intensity in ICT Industry [Volume 19, Issue 43, 2020, Pages 150-170]
  • Strategy Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
  • Strategy Implementation Designing a model of factors affecting the implementation of marketing strategy in commercial banks [Volume 19, Issue 44, 2020, Pages 147-170]
  • Sustainable entrepreneurial orientation Designing and Explaining Organizational Antecedents of Sustainable Entrepreneurial Orientation: Mixed Method [Volume 19, Issue 42, 2020, Pages 13-38]
  • Systematic Literature Review Determining the Corporate Governance Mechanisms in International Join Ventures and recognizing the effective Factors [Volume 19, Issue 43, 2020, Pages 62-96]

W

  • West Azerbaijan Province Development of Marketing Model based on Cooperation in Small and Medium Businesses of Food Industries of West Azerbaijan province [Volume 19, Issue 42, 2020, Pages 153-172]
  • Word-of-Mouth Exploring the Effect of customers’ perception toward company’s efforts to transact knowledge with customers on Word of Mouth (The Case of Iran’s Banking Industry) [Volume 19, Issue 44, 2020, Pages 42-67]
  • Word of mouth Marketing The Impact of Communication Channels on Verbal Advertising: Investigating the Mediating Role of Social Risk and Rapid Release of Information and Moderating Role of Brand Self-Reporting [Volume 19, Issue 42, 2020, Pages 110-128]